OpenAI will test visual ads during ChatGPT image generation

OpenAI says it will test a new visual ad format during ChatGPT image generation. The company says the ad will be clearly labeled and kept separate from the generated image, so the commercial element is not part of the requested creative output.

The first test is planned for later this month in the United States with an initial group of users. OpenAI also says it is expanding measurement partnerships so advertisers can assess campaigns across the ChatGPT ad environment and other channels.

The announcement is a direct move to connect a high-use creative workflow with advertising demand. OpenAI cites 1.2 billion weekly users as a company figure, not an independently audited audience measure. For builders, the practical question is how ads affect trust, prompts, and the economics of image-heavy use cases.