MONEY · Saved

How Gabe Larsen saved $40,000 with AI

$40,000 yearly CRM bill replaced

annual, $40,000 per year Salesforce to roughly $1,200 per year Lovable

savedMaker-documented

Gabe LarsenAtonom internal CRM

Atonom's internal CRM tracks leads, pipeline, and revenue and triggers its AI sales agent.

Time
a working prototype in three hours
Tools
Lovable
Cost
about $1,200 a year
It was 40 grand a year for 25 or 30 people.

How solid is this number?

The $40,000 is the yearly CRM bill the team says it dropped, told in a customer story published by Lovable, the tool vendor.

Sources

Reported Feb 2026

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